Why the Boxing Day Bounce Matters More Than Ever for Sellers

Sean McMahon
Dec 18, 2025
3 min read

Rightmove and Zoopla are both launching major new marketing campaigns on Christmas Day, setting the stage for what’s expected to be a particularly strong Boxing Day Bounce and an active start to the 2026 property market.

The Property Experts are helping sellers across Edinburgh and the wider EH postcode.

Even with uncertainty around further property taxes in the forthcoming Scottish Budget, both portals are predicting increased buyer confidence and higher-than-usual traffic from Boxing Day onwards — traditionally one of the busiest periods of the year for property searches.

For homeowners considering selling in Edinburgh, Linlithgow and the wider EH postcode, this creates a powerful opportunity — if your property is marketed correctly.

What the Portal Campaigns Mean for Sellers

Zoopla’s multi-million-pound, multichannel campaign launches on Christmas Day and is expected to reach four in five UK adults. The return of its popular “Just Ask Zoopla” campaign is designed to drive high-intent valuation leads, supported by advertising across Netflix, YouTube, and prime-time festive TV.

Rightmove’s campaign will also go live across Christmas television, digital, social, radio and outdoor advertising, running right through to March 2026. With buyer attention peaking over the festive period, the portals are once again ensuring property is front-of-mind as soon as Boxing Day arrives.

Why Portal Exposure Alone Isn’t Enough

While these campaigns bring huge volumes of buyers to the portals, the key question for sellers is this:

Will your property get the attention it deserves once buyers arrive?

At The Property Experts, we believe success isn’t just about being on the portals — it’s about how your property is marketed once it’s there.

That’s why every property we sell is featured on:

✅ Rightmove
✅ Zoopla
✅ OnTheMarket

This ensures maximum exposure across all three major UK portals, capturing buyers wherever they choose to search — especially during high-traffic periods like Boxing Day and early January. What's more, we'll be answering the phone whilst others are closed for the holiday season.

A Different Approach: Fewer Clients, Better Results

Unlike high-volume agencies, I deliberately take on a limited number of clients at any one time.

This allows me to:

Give each property the attention it deserves
Focus on presentation, pricing strategy and buyer feedback
Act quickly on interest and negotiations
Provide a truly personal service, not a conveyor belt approach, passing clients from pillar to post.

In a busy market, properties don’t fail because there aren’t buyers — they fail because they’re not managed actively enough once they go live.

An Extra Incentive This Hogmanay 🎉

To celebrate the New Year, we’re also running our Hogmanay Competition, exclusive to homeowners in the EH postcode.

🏆 Prizes include:

ZERO estate agency commission for one lucky winner
Discounted selling fees for additional winners

It’s our way of giving something back — and making it even easier to take advantage of a strong start to the 2026 market. Check out our free to enter competition here.