How to Make Your Home Stand Out Online in Today’s Edinburgh Market

In today’s market, your buyer’s first impression doesn’t happen at the doorstep — it happens on their phone. Listings in Edinburgh and the wider EH areas compete not just with properties in similar price ranges, but with wildly varied photography, staging and presentation.

Homes that stand out online are the ones that get:

✔ the most clicks

✔ the most viewings

✔ the strongest offers

Here’s how to make sure yours is one of them.

1. Use Natural Light Intelligently

Most buyers respond emotionally to bright, clean lines and well-lit spaces.

Correct timing of photography matters more than most homeowners realise — morning vs. afternoon light can change the perceived size of a room.

2. Declutter, But Don’t Impersonalise Too Much

Buyers want inspiration, not emptiness.

A well-styled shelf or small vase can create a lifestyle tone that elevates the listing.

3. Capture the Best Angles

Professional photographers know how to choose angles that enhance proportions and flow. DIY photos nearly always distort the space, making rooms look cramped or flat. But remember, photos are not enough to showcase your home.

4. Tell a Story With Your Images

Buyers aren’t buying a building — they’re buying a lifestyle:

• morning light in the kitchen

• the view from the terrace

• the flow between dining and living

Thinking of selling?

If you’d like expert advice on presenting your home for the best online performance, request a property valuation and I’ll walk you through a tailored plan which includes all of the above and listing in the places that means you'll get maximum exposure from Zoopla to Primelocation, OnTheMarket to Rightmove.