Why Your Agent’s Marketing Matters More Than Ever

Selling a home isn’t about listing it — it’s about positioning it.

In a competitive Edinburgh market, the difference between a good agent and an Expert agent is felt in every detail.

1. Professional Photography

If you're looking to sell a property, you certainly don't want the agent to take the photos themselves. Take time to look at their sales listings on their website and judge the quality of the photographs for yourself. Buyers scroll fast — you have seconds to capture their attention.

At The Property Experts, we contract an award-winning photographer to attend and allow them to help tell the story of your property through amazing photography that will capture the hearts and minds of prospective buyers.

2. Premium Listing Copywriting

Storytelling creates desire.

Prestige buyers buy lifestyles, not layouts.

3. Social Media Reach

Targeted, high-quality campaigns bring out-of-area and relocation buyers that many agents miss.

4. Bespoke Strategy

Generic templates don’t work for premium homes. That's why we employ professional media strategists to ensure your property stands out using video, open houses, FPV, and virtual tours.

Thinking of selling?

Request a property valuation to see how we would present and position your home for maximum impact.